Paris Saint-Germain, one of the most prominent soccer clubs in the world, has officially added Bitcoin to its balance sheet.
The news broke at the Bitcoin 2025 conference in Las Vegas, where PSG Labs head Par Helgosson confirmed that a portion of the club’s fiat reserves was converted into BTC.
PSG Will Be the First Team to Create Bitcoin Reserve
“We took our fiat reserves and allocated Bitcoin. It’s still on our books,” Helgosson said. “As one of the world’s largest clubs, we’re the biggest player in sports to do this.”
The move marks a significant milestone in the ongoing convergence of crypto and professional sports.
PSG, a Ligue 1 champion and UEFA Champions League finalist, said the decision was driven in part by its fan demographics—80% of which are under 34.
Helgosson also noted that PSG isn’t stopping with treasury management. Through PSG Labs, its innovation division, the club is actively investing in crypto startups.
“We’re accelerating Bitcoin ventures—launching, listing, and raising alongside them—leveraging our global reach of over 500 million fans,” he said.
Not PSG’s First Crypto Play
PSG’s Bitcoin allocation is not its first foray into the Web3 world.
The club was an early adopter during the last bull run, launching its PSG Fan Token on the Socios platform and rolling out AI-generated NFTs via Crypto.com.
The PSG Fan Token gives holders access to voting rights and exclusive club perks.
As of now, it’s trading at $2.57, with a market cap of $23.8 million and daily trading volume of $22.2 million.
Of the total 19.89 million tokens, just under half—9.25 million—are in circulation.
PSG Labs, launched in 2023, serves as the club’s venture arm for scaling Bitcoin-focused startups around the world
