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12
December
2022

iPhone users to pay $3 more as Twitter relaunches Twitter Blue subscription service

The microblogging site, Twitter, has relaunched its subscription base service, Twitter Blue, which comes with a verification badge and other special features for the subscribers. 

While Elon Musk had earlier announced $8 a month as the subscription charge, the relaunch comes with an extra charge of $3 for iPhone users.  

According to Twitter, iPhone users will pay more because of the extra charges imposed on Twitter by Apple on its iOS platform.

Meanwhile, Android places no extra charge on the app. Twitter, however, noted that iPhone users subscribing through the web will be able to pay the normal charge of $8. 

More on Apple’s 30% tax: The extra charge for iPhone users is a reflection of the 30% cut that Apple takes on revenues from apps for iOS, its operating system for iPhones and iPads. Late last month, Musk began criticizing Apple over its commissions on transactions on its platform and said that Apple had threatened to remove Twitter from its App Store.

Musk later backed away from those criticisms following a meeting with Apple CEO Tim Cook at the company’s headquarters in Cupertino, California. 

About the subscription: Announcing the relaunch, Twitter said:  

  • “We’re relaunching @TwitterBlue on Monday – subscribe on the web for $8/month or on iOS for $11/month to get access to subscriber-only features, including the blue checkmark. 
  • “When you subscribe you’ll get Edit Tweet, 1080p video uploads, reader mode, and a blue checkmark (after your account has been reviewed). 
  • “We’ll begin replacing that “official” label with a gold checkmark for businesses, and later in the week a grey checkmark for government and multilateral accounts. 
  • “Subscribers will be able to change their handle, display name, or profile photo, but if they do they’ll temporarily lose the blue checkmark until their account is reviewed again.” 

In addition, Twitter said tweets from its Blue subscribers will be prioritized, even as they will see fewer ads (50%) than non-verified users.  

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