FG inaugurates Technical Group for communication on humanitarian activities
Hajiya Sadiya Umar Farouq, Minister of Humanitarian Affairs, Disaster Management and Social Development has inaugurated Strategic Technical Working Group to enhance effective dissemination of information on humanitarian activities in Nigeria.
The Minister of Humanitarian Affairs, Disaster Management and Social Development, Hajiya Sadiya Umar-Farouq made this known in Abuja at the retreat for the inauguration of the Communication Strategy Technical Working Group.
Farouq stressed that the roles of the ministry’s communications, media and press teams, and that of the stakeholders and relevant partners were interrelated and interdependent.
This underscores the need for them to work together in developing a strategy that cuts across board and works for all, whether state or non-state actors.
“Furthermore, establishing inter-governmental and inter agency communications networks and collaborations will encourage cohesion and improve the overall effectiveness of humanitarian interventions.
“In the three years of its existence, the ministry has put in place humanitarian policies to guide humanitarian response and provide an enabling environment for the effective coordination of National and international humanitarian interventions.
“Humanitarian crisis, disasters and social issues are complex in nature and communicating such complexities has become increasingly difficult.
So also, communicating these complexities to multiple players and the general public requires the adoption of a coherent, cohesive and coordinated approach,” Farouq said.
She further explained that the approach required communication solutions that provided information, advisories and guidance across broad range of issues to all groups, partners, stakeholders, people of concern and public.
According to Farouq, the Communication Strategy to be developed is not intended to duplicate or replace any Partner/Stakeholders existing communication, media or advocacy activities or tamper with their brand identity.
“Rather it will identify strategic ways that joint communications can help to achieve their vision and the community achieve their collective vision and goals
“The Strategy must speak to the peculiarities and nature of the assignment of all those involved in humanitarian response.
Represented by the Permanent Secretary in the Ministry, Dr. Nasir Gwarzo, the Minister explained that in view of the complexities of communicating humanitarian matters and multiple players involved, it necessitated the need to strategize to attain their set goals and objectives.
The Special Assistant to the Minister on Strategic Communications, Halima Oyelade said the Strategy when developed would strengthen coordination and service as a guild for future endeavors.
The Communication Strategy Technical Working Group members were drawn from the Ministry, its departments and agencies, the academia, communication experts, and development partners.